I'm Matt Cochrane, a COO, father of two, and endurance athlete. I've relay swam the English Channel, completed multiple Ironman triathlons, many marathons and summited Mt. Kilimanjaro. I build banks and believe the finish line is an illusion.

My TEDx talk explores how the finish line is an illusion - and why the character you forge during the struggle is the true prize.

If you join the list, you’ll get:

• Immediate access to the talk when it goes live

• Honest, no-fluff thinking on navigating uncharted waters

• Occasional updates as this evolves